It only takes a small dose of curiosity to change the world. It only takes a few fearless visionaries to foster new schools of thought. What began as a community medical school built to empower a developing city evolved into one of the most far-reaching research universities.

And that calls for a cohesive voice and authentic brand identity—something that Tulane University wanted when partnering with 160over90. From advancement campaigns to increasing enrollment, institution-wide branding to launch events—my team and I helped craft Tulane’s identity and messaging on a local and global scale.